Application of Adaptive Technological Tools In Learning Microeconomic Principles: A Quasi-Experimental Study In Higher Education.

The purpose of this article is to analyze the impact of applying adaptive technological tools in the teaching-learning process of the Principles of Microeconomics course on economics students enrolled in the face-to-face modality (control group) and online modality (experimental group) at the Universidad Técnica Particular de Loja (UTPL). To achieve this objective, a quasi-experimental study was conducted with 300 students, divided into three groups: a control group (n=60) and two experimental groups (n=120 each) that used an interactive exercise platform with timely feedback, integrated into the Virtual Learning Environment (VLE). The methodology consists of applying diagnostic tests (pre-test) and final evaluations (post-test), in addition to records of VLE use. The findings show that the experimental group achieved a significant improvement in learning, reaching an average gain of 21 points compared to 12 in the control group (p<0.01), as well as a higher level of motivation and participation. Statistical analysis confirmed a medium effect size (Cohen's d=0.47). The findings allow us to determine that the use of adaptive technologies significantly improves the understanding of abstract microeconomic concepts and promotes more active learning.